The party nobody came to
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I was watching my ad results. People were clicking. They were curious enough to look. But nobody was signing up. I kept refreshing. Kept watching the clicks. No registrations. I had spent money I didn't have to spend on something I believed in completely. And the silence on the other end was loud. The question that follows a moment like that is never really about the numbers. It's always the same question underneath: is it me? Am I not good enough to do something like this? I sat with that for a while. Then someone left a comment on one of my Facebook videos. I had shared how I used AI to help me find the right plants for my container garden. The comment said I could have used a gardening website instead. That too much AI meant I wasn't thinking things through with my own brain. I didn't get defensive. I got curious. Because that comment told me something I hadn't fully understood yet. The women I most wanted to reach weren't avoiding my workshop because they didn't need it. They were avoiding it because something about it felt like too much. A Zoom call. Being called on. Not even knowing what problem to bring. I had been starting in the middle of the story. Teaching the thinking before they'd found the thought. So I went back to the beginning. Finally Forward starts where women actually are — in the swirl. Circling the same problems. Knowing something needs to change but not being able to land on one step forward. That's where we begin. Not with answers. With one important thing to name, and one small move to make. I talked it through with Jaycee, the way I always do when I'm working something out. I ask her what she thinks. She looks up at me with those soft brown eyes, and something in all that quiet love just settles me. It's never advice exactly. It's more like permission to keep going. She's never once suggested I quit. Neither should you. If something in this letter is sitting with you, stay close this week. I'll be in touch. Hit reply and tell me if this resonates. Jane |
The Jane & Jaycee Project
Practical wisdom for women starting over.
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